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Public Spheres and Mediated Social Networks in the Western Context and Beyond (Hardcover, 1st ed. 2016)
Loot Price: R2,557
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Public Spheres and Mediated Social Networks in the Western Context and Beyond (Hardcover, 1st ed. 2016)
Series: Palgrave Global Media Policy and Business
Expected to ship within 10 - 15 working days
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Social media is said to radically change the way in which public
communication takes place: information diffuses faster and can
reach a large number of people, but what makes the process so novel
is that online networks can empower people to compete with
traditional broadcasters or public figures. This book critically
interrogates the contemporary relevance of social networks as a set
of economic, cultural and political enterprises and as a public
sphere in which a variety of political and socio-cultural demands
can be met. It examines policy, regulatory and socio-cultural
issues arising from the transformation of communication to a
multi-layered sphere of online and social networks. The central
theme of the book is to address the following questions: Are online
and social networks an unstoppable democratizing and mobilizing
force? Is there a need for policy and intervention to ensure the
development of comprehensive and inclusive social networking
frameworks? Social media are viewed both as a tool that allows
citizens to influence policymaking, and as an object of new
policies and regulations, such as data retention, privacy and
copyright laws, around which citizens are mobilizing.
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