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Real-World Media Ethics - Inside the Broadcast and Entertainment Industries (Paperback, 2nd edition)
Loot Price: R1,782
Discovery Miles 17 820
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Real-World Media Ethics - Inside the Broadcast and Entertainment Industries (Paperback, 2nd edition)
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Is it ethical to pass yourself off as black if you are Caucasian,
as Rachel Dolezai, the president of a local chapter of the NAACP,
did in 2015? Was it ethical for Donald Sterling, the former owner
of the NBA team, to use racially inflammatory language? Is it
ethical to exaggerate or fabricate the importance of one's role, as
Brian Williams apparently did when he anchored the NBC nightly
news? Is it ethical for a journalist to pay a source for a story,
tips, and photos, as TMZ, Gawker and others do regularly? The above
questions as well as other questions definitely illustrate the need
for studying ethics. Real-World Media Ethics provides a wide
showcase of real ethical issues faced by professionals in the media
field. Numerous case studies allow readers to explore multiple
perspectives while using realistic ethical principles. This book
includes the basics in ethical journalism, as well as the tools to
navigate through the landscape of mass media such as public
relations, entertainment and other forms of visual communication.
The second edition has been updated to encompass globalization, new
media platforms, current copyright issues, net neutrality, sports
ethics, and more. An accompanying companion website provides
additional interviews demonstrating ethical principles in practice.
Being a former ABC executive, author Philippe Perebinossoff gives
readers an inside look at circumstances with an ethical,
experienced eye.
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