Books > Reference & Interdisciplinary > Communication studies > Research methods
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Focus Group Methodology - Principle and Practice (Paperback, New)
Loot Price: R1,467
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Focus Group Methodology - Principle and Practice (Paperback, New)
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Focus Group Methodology is an introductory text which leads readers
through the entire process of designing a focus group study, from
conducting interviews to analysing data and presenting the
findings. It also includes discussions on cross-cultural and
virtual focus group. Liamputtong presents clear, practical advice
in simple terms which will be appropriate for undergraduate and
postgraduate students who are undertaking research, making this an
ideal starter text for anyone new to focus group research. Like her
previous book, Researching the Vulnerable, Liamputtong's latest
work pays close attention to research ethics and will also be of
great interest to researchers who are working with different social
groups - such as women, men, older people, children and ethnic
groups - and anybody who is engaging in cross-cultural research.
Illustrated with case studies and examples throughout, this is a
perfect introduction to focus group methods for students and new
researchers alike.
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