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Books > Business & Economics > Business & management > Management & management techniques > Management decision making

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Unternehmensreputation Und Kaufverhalten - Methodische Aspekte Komplexer Strukturmodelle (German, Paperback, 2006 ed.) Loot Price: R2,436
Discovery Miles 24 360
Repayment Terms: R228 pm x 12*
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Unternehmensreputation Und Kaufverhalten - Methodische Aspekte Komplexer Strukturmodelle (German, Paperback, 2006 ed.): Prof Dr...

Unternehmensreputation Und Kaufverhalten - Methodische Aspekte Komplexer Strukturmodelle (German, Paperback, 2006 ed.)

Prof Dr Manfred Schwaiger; Markus Eberl

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Loot Price R2,436 Discovery Miles 24 360 | Repayment Terms: R228 pm x 12*

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Markus Eberl entwickelt ein umfangreiches Kaufverhaltensmodell, das den Einfluss der Unternehmensreputation auf das Preis- und Kaufverhalten untersucht, und berucksichtigt dabei auch Moderatoren und Mediatoren dieser Beziehung. Die psychologischen Wirkungen eines globalen Reputationsurteils konnen im Rahmen einer experimentellen Studie erstmals nachgewiesen werden.

General

Imprint: Deutscher Universitats Verlag
Country of origin: Germany
Release date: September 2006
Foreword by: Prof Dr Manfred Schwaiger
Authors: Markus Eberl
Dimensions: 210 x 148 x 17mm (L x W x T)
Format: Paperback - Trade
Pages: 281
Edition: 2006 ed.
ISBN-13: 978-3-8350-0472-6
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Management & management techniques > Operational research
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Business & management > Management & management techniques > Management decision making > General
LSN: 3-8350-0472-7
Barcode: 9783835004726

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