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Books > Business & Economics > Business & management > Business negotiation
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The Power of And - Responsible Business Without Trade-Offs (Hardcover)
Loot Price: R534
Discovery Miles 5 340
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The Power of And - Responsible Business Without Trade-Offs (Hardcover)
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Loot Price R534
Discovery Miles 5 340
Expected to ship within 12 - 17 working days
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The idea that business is only about the money doesn't hold true in
the twenty-first century, when companies around the world are
giving up traditional distinctions in order to succeed. Yet our
expectations for businesses remain under the sway of an outdated
worldview that emphasizes profits for shareholders above all else.
The Power of And offers a new narrative about the nature of
business, revealing the focus on responsibility and ethics that
unites today's most influential ideas and companies. R. Edward
Freeman, Kirsten E. Martin, and Bidhan L. Parmar detail an emerging
business model built on five key concepts: prioritizing purpose as
well as profits; creating value for stakeholders as well as
shareholders; seeing business as embedded in society as well as
markets; recognizing people's full humanity as well as their
economic interests; and integrating business and ethics into a more
holistic model. Drawing on examples across companies, industries,
and countries, they show that these values support persevering in
hard times and prospering over the long term. Real-world success
stories disprove the conventional wisdom that there are unavoidable
trade-offs between acting ethically and succeeding financially. The
Power of And presents a conceptual revolution about what it means
for business to be responsible, providing a new story for us to
tell in order to help all kinds of companies thrive.
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