Every era has its dominant representations. Just as landscape
painters of previous centuries captured and expressed new modes of
perceiving history, corporate advertisers now devise the imagined
landscapes of global capitalism. Advertising functions as an
omnipresent discursive form, publicly assembling and circulating
the predominant tropes of our era. This project is based on the
premise that corporate advertising's landscapes help shape our
epoch's imaginative conceptualizations of the spatial relations,
the temporal flows, and the cultural geographies that correspond to
the emergence of a high-tech global economy.
In "Landscapes of Capital" Robert Goldman and Steven Papson
examine how corporate television ads from the last fifteen years
have organized predominant images, tropes and narrative
representations of a world in transition. The volume takes
particular interest in how relations of space, time, speed,
capital, technology and globalization are narratively represented
in advertising. Goldman and Papson skillfully demonstrate how
Capital represents itself at a moment of critical historical
transition - the passage into high-tech globalization and the
crises associated with it. They argue that corporate ads can be
read to reveal how Capital represents itself and the world that is
being wrought - in terms of the signifiers it prefers and the
stories it tells.
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