In the popular imagination, Mallorca is the archetypal mass tourism
resort, one of the world's pioneers of mass tourism, linking the
resources of the Mediterranean to the supply of tourists from
northern and western Europe. It is now attempting to better manage
the ubiquitous transformational environmental and socio-economic
impact of the industry. The book identifies and examines critically
the major socio-economic and political forces that have played a
significant part in the formation of the industry; the development
of tourism as a business and efforts to diversify the tourism
product as it move into the uncertainties of the 21st century.
General
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