This Element looks at contemporary authorship via three key
authorial roles: indie publisher, hybrid author, and fanfiction
writer. The twenty-first century's digital and networked media
allows writers to disintermediate the established structures of
royalty publishing, and to distribute their work directly to - and
often in collaboration with - their readers. This demotic author,
one who is 'of the people', often works in genres considered
'popular' or 'derivative'. The demotic author eschews the top-down
communication flow of author > text > reader, in favor of
publishing platforms that generate attention capital, such as
blogs, fanfiction communities, and social media.
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