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The Biology of Beauty - The Science behind Human Attractiveness (Hardcover)
Loot Price: R1,927
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The Biology of Beauty - The Science behind Human Attractiveness (Hardcover)
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This thought-provoking book examines the science behind human
attractiveness-the ratios, proportions, and other factors that to a
large extent dictate what we find "beautiful." It's said that
"beauty is in the eye of the beholder," but recent scientific
research suggests that human attractiveness is much more objective
than we once thought, deeply rooted in our biology and evolutionary
history. For instance, facial symmetry is considered extremely
attractive because it indicates good health and nutrition during
the formative developmental years. This book explores these
insights. Part I of The Biology of Beauty: The Science behind Human
Attractiveness takes a closer look at what traits we find the most
alluring and why. It discusses why attractiveness is important from
an evolutionary standpoint and the advantages (and disadvantages)
of being attractive. In addition to exploring these beauty
"universals," it examines how beauty ideals can be shaped by
factors such as culture, religion, and the media. Part II provides
an in-depth analysis of individual features that contribute to
attractiveness, offering scientific explanations for our
preferences. The book also includes a collection of insightful
sidebars that highlight beauty ideals in different parts of the
world and at other times in history. Explores the high-interest and
often controversial subject of beauty objectively, drawing on
numerous scientific and psychological studies Demonstrates both the
universal and variable aspects of beauty, helping readers to
understand how ideals change over time and from culture to culture
Examines the physical and psychological effects of living in a
highly beauty-conscious society and highlights the impact of media
on cultural ideals Features a unique two-part organization that
offers readers a broad conceptual framework followed by a detailed
analysis of particular features that contribute to attractiveness
General
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