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Transformations of Retailing in Europe after 1945 (Hardcover, New Ed) Loot Price: R4,448
Discovery Miles 44 480
Transformations of Retailing in Europe after 1945 (Hardcover, New Ed): Ralph Jessen

Transformations of Retailing in Europe after 1945 (Hardcover, New Ed)

Ralph Jessen; Lydia Langer

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Loot Price R4,448 Discovery Miles 44 480 | Repayment Terms: R417 pm x 12*

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After World War II, structures, practices and the culture of retailing in most West European countries went through a period of rapid change. The post-war economic boom, the emergence of a mass consumer society, and the adaptation of innovations which already had been implemented in the USA during the interwar period, revolutionized the world of getting and spending. But the implementation of self-service and the supermarket, the spread of the department store and the mail order business were not only elements of a transatlantic catch up process of 'Americanization' of retailing. National patterns of the retail trade and specific cultures of consumption remained crucial, and long term processes of change, starting in the 1920s or 1930s, also had an impact on the transformation of retailing in post-war Europe. This volume presents a series of case-studies looking at transformations of retailing in several European countries, offering new insights into the structural preconditions of the emerging mass consumer societies and also into the consequences consumerism had on the practices of retailing.

General

Imprint: Ashgate Publishing Limited
Country of origin: United Kingdom
Release date: September 2012
First published: 2012
Editors: Ralph Jessen
Authors: Lydia Langer
Dimensions: 234 x 156mm (L x W)
Format: Hardcover
Pages: 256
Edition: New Ed
ISBN-13: 978-1-4094-2444-4
Categories: Books > Humanities > History > History of specific subjects > Social & cultural history
Books > Humanities > History > History of specific subjects > Economic history
Books > Business & Economics > Industry & industrial studies > Distributive industries > Retail sector
Books > History > History of specific subjects > Economic history
Books > History > History of specific subjects > Social & cultural history
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LSN: 1-4094-2444-8
Barcode: 9781409424444

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