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Books > Social sciences > Education > Higher & further education
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Marketing University Outreach Programs (Hardcover, New)
Loot Price: R4,488
Discovery Miles 44 880
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Marketing University Outreach Programs (Hardcover, New)
Expected to ship within 12 - 19 working days
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Discover the successful marketing strategies of programs which have
extended the resources of a university to its community. Marketing
University Outreach Programs covers all aspects of continuing
education program construction and the marketing process for
positioning the university into the public. This book begins to
eradicate academicians' fears of marketing by showing them a
contemporary marketing plan using terminology and examples familiar
to them. Seventeen contributors--professors, administrators, and
outreach professionals--comprehensively describe the strategies
being successfully used to extend the resources of a university to
its community through programs of extension, public service, and
continuing education. Although many existing models of the
education process contain parallels to elements in a generic
marketing process, education is not viewed as a consumer product.
Even educators may not view themselves as marketers involved in a
marketing process. This attitude can place barriers between
understanding the marketing process and how it relates to
education.Marketing University Outreach Programs helps educators
overcome these potential barriers; it explains marketing as a
comprehensive process using terminology and examples which
university extension and education professionals will find familiar
and understandable. Application-oriented, it cites numerous
examples of how the marketing process can be put to use
immediately. Each chapter explores in-depth a separate segment of
the marketing process involved in public university outreach
programs: issue-based versus discipline-based programs program
delivery and delivery technology funding outreach programs
comprehensive promotional strategy customer service long-range
planning marketing research information resources future trends
model programs This book is of value to the faculty of
universities, specifically those in the disciplines with a mandate
for professional renewal or recertification (engineering, medicine,
education); faculty and professional staff in divisions of
continuing education; program leadership in cooperative extension
organizations (as well as those in other identifiable university
extension units); and faculty affiliated with applied research
centers.Members of professional associations focused on higher
education outreach can also successfully apply these strategies.
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