Design Leadership - Securing the Strategic Value of Design (Hardcover, New Ed)

The fundamental tenet of this Design Leadership book is that design is a commercial and social imperative and its management and leadership are integral parts of what can make business successful, government effective and society safer and more enjoyable for everyone. The text draws on Raymond Turner's extensive experience and insights into the effective use of design as a business resource for competitive advantage and social benefit. Raymond brings his experience of working for iconic businesses, projects and consultancies to provide essential, value creating, insights on the interface between design and business. Design Leadership adopts a straightforward approach that will be of great value to those who influence how organisations work - the managers and chief executives of a country's wealth creating engines. It is also of particular relevance to those with design management and leadership responsibilities as well as students who aim to work in these roles. The ideas at the heart of the book concern all who shape society and have the brief to improve our lives. Raymond Turner's advice will help all of these readers make design work and so become more effective more quickly.

General

Imprint:	Ashgate Publishing Limited
Country of origin:	United Kingdom
Release date:	May 2013
First published:	2013
Authors:	Raymond Turner
Dimensions:	177 x 248 x 22mm (L x W x T)
Format:	Hardcover
Pages:	256
Edition:	New Ed
ISBN-13:	978-1-4094-6323-8
Categories:	Books > Arts & Architecture > The arts: general issues > General Books > Arts & Architecture > Industrial / commercial art & design > General Books > Business & Economics > Economics > General Books > Business & Economics > Industry & industrial studies > Service industries > Sport & leisure industries Promotions
LSN:	1-4094-6323-0
Barcode:	9781409463238

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!