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Person Memory (PLE: Memory) - The Cognitive Basis of Social Perception (Hardcover)
Loot Price: R4,384
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Person Memory (PLE: Memory) - The Cognitive Basis of Social Perception (Hardcover)
Series: Psychology Library Editions: Memory
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Originally published in 1980, this title came about after many late
night discussions between the authors during a 3-week workshop on
Mathematical Approaches to Person Perception in 1974. In subsequent
meetings a mutual interest emerged in the development of cognitive
information processing metaphors for human thought and their
application to problems of social perception, memory and judgment.
Within the context of modern research on social cognition, the most
distinctive aspects of the authors' work was its empirical focus on
how people cognitively represent people in memory, and its
theoretical emphasis on models of cognitive organization and
process. They concluded that an adequate theory of social memory
was the necessary foundation for solutions to many questions
concerning social perception and judgment that had dominated the
1974 workshop. This volume summarizes work conducted between 1974
and 1979 on social memory by these authors. In addition to six
chapters summarizing individual research programs, the volume
includes a general introduction and a concluding theoretical
integration.
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