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Powered by Design - An Introduction to Problem Solving with Graphic Design (Paperback)
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Powered by Design - An Introduction to Problem Solving with Graphic Design (Paperback)
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A truly up to date and thoughtful approach to an introduction to
graphic design! The design industry has evolved rapidly over the
past decade. Effective and successful designers no longer need to
just "make things," they need to be curious thinkers who understand
how to solve problems that have a true impact on the world we live
in and how to show the power of designing for social good. Now more
than ever, the graphic design industry needs a book that teaches
the foundations and theories of design while simultaneously
speaking to the topics of history, ethics, and accessibility in
order to make designs that are the most effective for all people.
In Powered by Design, educator, designer, and public speaker Renee
Stevens brings a truly up to date and thoughtful approach to an
introduction to graphic design. As Assistant Professor at the S.I.
Newhouse School of Communication at Syracuse University, Stevens
created this book to be at home equally in academia and outside of
the school setting. With a conversational and approachable tone,
Stevens' book is for anyone who wants to gain a more practical
understanding of what graphic design is today, and the power and
potential it has: from students to novice graphic designers to
anyone who wants to build a solid foundation of design skills so
that they can work more effectively with professional designers.
Stevens covers topics such as: - Choosing the right typeface -
Hierarchy and visual weight - Creating design systems - Balancing
tension - Visualizing data - Understanding color and mood -
Defining a story structure - User testing and critique - Immersive
design (designing for all the senses) - Determining when a design
is finished - How to make a living with design Woven throughout is
the crucial idea that you must embrace empathy in everything you
design in order to create work that is the most inclusive. Design
has the power and potential to make real impact in our everyday
lives, and this book will show you how to do that starting with
your first design experience.
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