This volume fills the void created by the lack of a book-length,
critical, and systematic treatment of ecological attitudes and
behaviors. It emphasizes psychometrics and experimentation within a
broad behavioral-cognitive framework focused on the natural world.
Gray summarizes and integrates existing research and reviews major
alternative approaches to measuring ecological attitudes, while
presenting his own ecological attitude domain model. Russell Weigel
and Richard Borden provide state-of-the-art reviews of the research
on the relationship between ecological attitudes and actions and on
the linkage between personality and ecological concern. Gray
himself integrates the theoretical perspectives of social
psychologists Milton Rokeach and Martin Fishbein in his
construction of a paradigm for ecological change. Using this as
background, he reviews existing behavioral studies, differentiating
between those that rely on information and those that use
reinforcement to produce a desired change in behavior. Finally, he
suggests that the key to large-scale change is the creation of a
true environmental ethic in our society.
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