Books > Social sciences > Sociology, social studies > Social issues > Illness & addiction: social aspects > AIDS: social aspects
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Persuading People To Have Safer Sex - Applications of Social Science To the Aids Crisis (Paperback)
Loot Price: R521
Discovery Miles 5 210
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Persuading People To Have Safer Sex - Applications of Social Science To the Aids Crisis (Paperback)
Series: Routledge Communication Series
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Loot Price R521
Discovery Miles 5 210
Expected to ship within 12 - 17 working days
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"Persuading People to Have Safer Sex" offers a lucid, in-depth,
student-friendly and academically thorough discussion of AIDS
prevention and health persuasion. In so doing it provides an
introduction to the ways that social scientific research can be
brought to bear on a daunting health problem.
Covering many aspects of the AIDS crisis, the book introduces
readers to the severity of the AIDS problem and explains the
epidemiology of the disease. It discusses why persuasion is so
important, explicates cognitive theories of AIDS prevention, and
notes the role emotions and communication play in safer sex
prevention. It also discusses:
*functions that unsafe sex plays in peoples' lives;
*why people, notably minority women, frequently choose to engage
in unsafe sex; and
*social factors underlying the spread of AIDS in urban America and
portions of Africa.
As a resource for introducing students to the role that theory and
research play in health communication and psychology, the volume is
appropriate for use in communication, journalism, social
psychology, and public health courses, and will be of value to
scholars, researchers, and all who seek to understand the use of
persuasion in changing behavior.
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