The Dutch scholar Rob Kroes argues that American culture is
'modular, ' continually fragmenting, disassembling, and
reassembling itself-and in the process creating something new. In a
series of topical essays that show why he is one of Europe's
leading authorities on American culture, Kroes probes trends in
American advertising, the image of the Vietnam war in American
films, the implications of American vernacular culture as
represented in rap music, and other topics.
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