"Wonderfully practical....just what every media writer needs."
Christopher H. Sterling George Washington University * Learn what
it takes to write for commercials, news, documentaries, corporate,
educational, animation, games, the internet, and dramatic film
& video productions * Outlines the key skills needed for a
successful media writing career The demand for quality and
knowledgeable multi-platform writing is always in high demand. An
Introduction to Writing for Electronic Media presents a survey of
the many types of electronic media you can write for, and explains
how to do it. Musburger focuses on the skills you need to write for
animation versus radio or television news versus corporate
training. Sample scripts help you learn by example while modeling
your own scripts. Production files illustrate the integral role
writers' play in the production process, and individual movie
frames allow you compare these to the real scripts. Armed with the
skills developed in this book, a media writer can apply for a
variety of positions in newsrooms, advertising firms, motion
pictures or animation studios, as well as local and national cable
operations. Robert B. Musburger, Ph.D., is Professor Emeritus and
former Director of the School of Communication, University of
Houston, USA. He has worked for 20 years in professional
broadcasting, serving as camera operator, director, producer, and
writer. Musburger has received numerous awards for his video work
and teaching and he continues to work in electronic media with his
Seattle, WA,. consulting firm, Musburger Media Services. "[An]
authoritative and clearly written description of the processes
involved in writing for film, radio and television production."
Raymond Fielding, Dean Emeritus Florida State University
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