"Wonderfully practical....just what every media writer
needs."
Christopher H. Sterling
George Washington University
* Learn what it takes to write for commercials, news,
documentaries, corporate, educational, animation, games, the
internet, and dramatic film & video productions
* Outlines the key skills needed for a successful media writing
career
The demand for quality and knowledgeable multi-platform writing is
always in high demand. An Introduction to Writing for Electronic
Media presents a survey of the many types of electronic media you
can write for, and explains how to do it.
Musburger focuses on the skills you need to write for animation
versus radio or television news versus corporate training. Sample
scripts help you learn by example while modeling your own scripts.
Production files illustrate the integral role writers' play in the
production process, and individual movie frames allow you compare
these to the real scripts.
Armed with the skills developed in this book, a media writer can
apply for a variety of positions in newsrooms, advertising firms,
motion pictures or animation studios, as well as local and national
cable operations.
Robert B. Musburger, Ph.D., is Professor Emeritus and former
Director of the School of Communication, University of Houston,
USA. He has worked for 20 years in professional broadcasting,
serving as camera operator, director, producer, and writer.
Musburger has received numerous awards for his video work and
teaching and he continues to work in electronic media with his
Seattle, WA, . consulting firm, Musburger Media Services.
"[An] authoritative and clearly written description of the
processes involved inwriting for film, radio and television
production."
Raymond Fielding, Dean Emeritus
Florida State University
*Provides you with an overview of the different types of media they
might write for
*Sample scripts illustrate the various approaches to conveying
information
*Outlines the key skills needed for a successful media writing
career
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