Product Leadership - Pathways to Profitable Innovation (Hardcover, 2nd edition)

Based on a major new study, a revision of the leading guide to new-product development for senior management, by the inventor of its most widely practiced approach. As we learned from New Coke, Pets.com, Apple's original handheld device, the Newton, and the reissued Ford Thunderbird, all the promotion in the world won't save a product that somehow isn't right. Robert Cooper is the world's leading expert on making sure your new-product introductions are more like Apple's iPods and less like Newtons.Cooper invented what's called the stage-gate process of new-product development-a process used by 60 per cent of all businesses today. For this second edition Cooper has completed a major new study-the largest study of product development practices and results ever undertaken. He analyzed thousands of new success and failures from hundreds of companies, with a particular emphasis on high-technology products and services. Product Leadership won't just tell you what things are helpful to your company's success. Now it will tell you how and how much they help.

General

Imprint:	BasicBooks
Country of origin:	United States
Release date:	2005
First published:	2005
Authors:	Robert Cooper
Dimensions:	241 x 168 x 27mm (L x W x T)
Format:	Hardcover
Pages:	304
Edition:	2nd edition
ISBN-13:	978-0-465-01433-0
Categories:	Books > Business & Economics > Economics > General Books > Business & Economics > Business & management > Management & management techniques > General Promotions
LSN:	0-465-01433-X
Barcode:	9780465014330

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