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Books > Arts & Architecture > Industrial / commercial art & design > Individual designers
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My Modern Movement (Paperback)
Loot Price: R411
Discovery Miles 4 110
You Save: R42
(9%)
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My Modern Movement (Paperback)
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List price R453
Loot Price R411
Discovery Miles 4 110
You Save R42 (9%)
Expected to ship within 9 - 17 working days
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For those of advanced tastes, the Modern Movement was a welcome
corrective to the debased aesthetics of the commercial world. The
products of light industry were as untutored in the 1920s and 30s
as massed housing and both took scant interest in the idealist
thinking that sought to harness architecture and design to social
progress. Robert Best, one of Britain’s leading industrialists in
this period, shared the goal of better mass education but was
troubled by Modernism’s promoters, for reasons that they found
hard to understand. If the few knew better than the many, and had
an obligation to elevate them whether they liked it or not, where
did this leave the democratic principles that our liberal society
prided itself on? Best felt that the campaign to popularise
Functionalist design took propaganda into territory that had
uncomfortable political overtones. In this extraordinary memoir,
written in the early 1950s but never previously published, Best
explored his concern about the sense of noblesse oblige that lay
behind such bodies as the Council of Industrial Design, set up in
1944 ostensibly to raise the saleability and quality of British
manufacturing but also, in his view, to brainwash the public into
denying what it liked in favour of more cultivated but untested
alternatives.
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