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Books > Business & Economics > Finance & accounting > Finance
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The Economics and Financing of Media Companies - Second Edition (Paperback, 2 Revised Edition)
Loot Price: R1,125
Discovery Miles 11 250
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The Economics and Financing of Media Companies - Second Edition (Paperback, 2 Revised Edition)
Expected to ship within 10 - 15 working days
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The Economics and Financing of Media Companies employs business
concepts and analyses to explore the operations and activities of
media firms and the forces and issues affecting them. The book is a
wide-ranging survey of the structures and operations of various
media, including their business characteristics and business
models, how they differ from other products and services, how they
are structured and operated, why failure rates are so high and how
media companies cope with that failure, how digitalization has
helped and harmed media, the changing roles of audiences and
advertisers, and how distribution systems affect company
structures, costs, and operations. The book contains a wealth of
information important for both those who work in and study media
industries and companies. It goes beyond simplistic explanations to
explain how various internal and external forces direct and
constrain decisions in media firms and the implications of the
forces on the type of media and content offered today.
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