This work aims to define employer of choice (EOe for Australian
businesses. The relationship between employees and corporate social
responsibility (CSR) is investigated, drawing on current employer
of choice communication, government regulation and legislation,
international trends and global surveys. The paper refers to
research conducted on Australian financial and insurance
organisations regarding how these companies publicly address EOC
criteria. Reputation is identified as a key component to business
success, and that positive CSR reputation is dependent upon a
complete EOC program. An online internal education resource
addressing employer of choice is identified as an effective means
for companies to enhance their reputation through their most
important asset - the organisation's staff.
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