Small businessmen and entrepreneurs came firmly back in fashion
when this book was first published in 1980. As the Western
economies moved into recession, many governments, particularly Mrs
Thatcher's administration, looked to the entrepreneurial spirit of
the small businessman to rejuvenate and revitalise Western society.
Stripping away the political rhetoric, this book provides a serious
social portrait of the small businessman in the economy at the time
in which this book was written. Based upon extensive original
research, the detailed analyses focus on the key issues in the
small businessmen's life. At a time when there was much argument
about the motivation and will to work of Western society, this
study of the traditional custodians of capitalism is particularly
relevant. Above all it shows how the historical values of the small
businessman have survived in the changed circumstances of the
advanced economies.
General
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