Retail financial services is a sector in which technological change
- and in particular information technology (IT) - has become
critically important. This book looks at how firms develop a
strategic approach to IT in this sector. In the authors' view this
hinges on the ability to integrate detailed technological expertise
with wider organizational and marketing goals - the "management of
expertise".
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!