Part of the Praeger Series in Political Economy, this volume
assembles prominent political scientists, sociologists, economists,
historians, anthropologists, theologians, and journalists to
examine the intricacies of the ground-breaking 1984 campaign for
president by Jesse Jackson. As no other studies have done, this
book explores the social and cultural context of the evolving
political process in which the campaign took shape. The
contributors study the campaign in a broad social and cultural
context that helps to explain the campaign's strengths and
weaknesses. The book's interdisciplinary approach reveals the
economic, sociological, and political ramifications of the first
serious run for the presidency by an African-American. Students and
scholars of political science, sociology, anthropology, and
communications, as well as professionals in the fields of
journalism, public relations, and campaign consulting, will find
this book enlightening reading. The volume explores a broad range
of issues in terms of how they relate to Jackson's historical run
for president, including: racial equity questions; educational and
economic opportunity for minorities; family stability in minority
communities; community development; and Third World politics. The
contributors come to a number of conclusions about the future of
politics for minority candidates. Some suggest that future
campaigns by Jackson, or any minority candidate, will run into more
difficulty inside the political parties than did Jackson's. Others
suggest that the 1984 campaign represents a radicalization of the
black and progressive American voter. The future, according to this
provocative book, holds difficulty for both the Democratic and
Republican parties as their candidates, whatever race or religion,
bridge the ideological gaps dividing the voters.
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