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Global Media, Culture, and Identity - Theory, Cases, and Approaches (Hardcover)
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Global Media, Culture, and Identity - Theory, Cases, and Approaches (Hardcover)
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This edited volume examines the ways that global media shapes
relations between place, culture, and identity. Through the
included essays, Chopra and Gajjala offer a mix of theoretical
reflections and empirical case studies that will help readers
understand how the media can shape cultural identities and,
conversely, how cultural formations can influence the political
economy of global media. The interdisciplinary, international
scholars gathered here push the discussion of what it means to do
global media studies beyond uncritical celebrations of the global
media technologies (or globalization) as well as beyond
perspectives that are a priori dismissive of the possibilities of
global media. Some of the key questions and themes that the
international contributors explore within the text include: Is the
global audience of global television the same as the global
audience of the internet? Can we conceptualize the global
culture-media-identity dynamic beyond the discourse of
postcolonialism? How does the globalization of media affect
feelings of nationalism? How is the growth of a consumer "global
middle class" spread, and resisted, through media? Global Media,
Identity, and Culture takes a comparative media approach to
addressing these, and other, issues across media forms including
print, television, film, and new media
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