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Books > Social sciences > Sociology, social studies > Social issues
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A New Era in Focus Group Research - Challenges, Innovation and Practice (Hardcover, 1st ed. 2017)
Loot Price: R4,644
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A New Era in Focus Group Research - Challenges, Innovation and Practice (Hardcover, 1st ed. 2017)
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This volume provides a critical approach to using focus groups,
examining how focus groups have been utilized to research a diverse
set of research questions covering a broad spectrum of substantive
fields. The collection acknowledges the tensions between different
research traditions, disciplinary emphases, funding climates,
cultural, political, and ethical contexts, and the ever-changing
policy backdrop. Contributors to this book encourage researchers to
question and surmount disciplinary and terminological labels and
disputes in order to capitalize on the full potential of focus
groups, to illuminate the complex collaborative processes involved
in forming, debating, contesting, and revising opinions; making
decisions; and forging identities. The four sections that comprise
this collection address, respectively, using focus groups in novel
contexts; employing focus groups in mixed methods research designs;
innovations in generating focus group data; and new theoretical
developments. A New Era in Focus Group Research will be of interest
to students and scholars across disciplines as well as focus group
practitioners outside of academia.
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