How to Write for the Professional Journals - A Guide for Technically Trained Managers (Hardcover)

This practical, innovative guide book is directed to trained professional personnel who want to publish in the technical and trade press. It outlines a dynamic approach to translating non-verbal thought into written information, including an empirical method to classify thoughts for organizing and developing material into publishable articles. In addition, the book demonstrates how articles have generated significant sales opportunities for companies whose research is reported. Miller begins by giving examples of non-verbal thought and proceeds through a succession of problems related to expressing and organizing thought for presentation, with special emphasis on writing clearly, choosing a medium of publication, and getting published. Techniques are covered for dealing with editors and learning what topics they are interested in, writing query letters, and assessing whether alternate publication channels (books, etc.) may be more appropriate. Practice exercises are included to help readers apply the principles discussed.

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