This practical, innovative guide book is directed to trained
professional personnel who want to publish in the technical and
trade press. It outlines a dynamic approach to translating
non-verbal thought into written information, including an empirical
method to classify thoughts for organizing and developing material
into publishable articles. In addition, the book demonstrates how
articles have generated significant sales opportunities for
companies whose research is reported. Miller begins by giving
examples of non-verbal thought and proceeds through a succession of
problems related to expressing and organizing thought for
presentation, with special emphasis on writing clearly, choosing a
medium of publication, and getting published. Techniques are
covered for dealing with editors and learning what topics they are
interested in, writing query letters, and assessing whether
alternate publication channels (books, etc.) may be more
appropriate. Practice exercises are included to help readers apply
the principles discussed.
General
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