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Books > Sport & Leisure > Sports & outdoor recreation > Sporting events, tours & organisations > Olympic games

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Football Brands (Hardcover) Loot Price: R1,412
Discovery Miles 14 120
Repayment Terms: R132 pm x 12*
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Football Brands (Hardcover): S. Bridgewater

Football Brands (Hardcover)

S. Bridgewater

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Loot Price R1,412 Discovery Miles 14 120 | Repayment Terms: R132 pm x 12*

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The media increasingly refers to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. This book delves deep into the world of the lucrative business of sports branding.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: May 2010
First published: 2010
Authors: S. Bridgewater
Dimensions: 229 x 152 x 17mm (L x W x T)
Format: Hardcover
Pages: 194
ISBN-13: 978-0-230-23253-2
Categories: Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
Books > Sport & Leisure > Sports & outdoor recreation > Sporting events, tours & organisations > Olympic games
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LSN: 0-230-23253-1
Barcode: 9780230232532

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