The study of language ideologies has become a key theme in
sociolinguistics over the past decade. It is the study of the
relationship between representations of language, on the one hand,
and broader aesthetic, economic, moral and political concerns, on
the other. Research into the particular role played by media
discourse in the construction, reproduction and contestation of
such ideologies has been widely scattered - this book brings
together this emerging field. It considers how, in an era of global
communication technologies, the media - by which we understand the
press, radio, television, cinema, the internet and multimodal
gaming - help to disseminate preferred uses of, and ideas about,
language. The book is tightly focussed on the relationship between
language ideologies and media discourse, together with the methods
and techniques required for the analysis of that relationship. It
also places emphasis on television and new-media texts,
incorporating and expanding upon recent theoretical insights into
visual communication and multimodal discourse analysis.
International in scope, this book will also be of interest to
students from a wide range of fields including linguistics
(particularly sociolinguistics and linguistic anthropology), modern
languages, education, media studies, communication studies and
cultural theory.>
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