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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries
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Media and Convergence Management (Paperback, 2013 ed.)
Loot Price: R2,414
Discovery Miles 24 140
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Media and Convergence Management (Paperback, 2013 ed.)
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Convergence has gained an enormous amount of attention in media
studies within the last several years. It is used to describe the
merging of formerly distinct functions, markets and fields of
application, which has changed the way companies operate and
consumers perceive and process media content. These transformations
have not only led business practices to change and required
companies to adapt to new conditions, they also continue to have a
lasting impact on research in this area. This book's main purpose
is to shed some light on crucial phenomena of media and convergence
management, while also addressing more specific issues brought
about by innovations related to media, technologies, industries,
business models, consumer behavior and content management. This
book gathers insights from renowned academic researchers and
pursues a highly interdisciplinary approach. It will serve as a
valuable reference guide for students, practitioners and
researchers interested in media convergence processes.
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