Seminar paper from the year 2013 in the subject Business economics
- Investment and Finance, printed single-sided, grade: 1,0,
University of Applied Sciences Wildau (Wildau Institute of
Technology), course: Corporate Finance, language: English,
abstract: The formation of modern airline alliances has been a key
process and prominent tradition in the airline industry since the
last three decades. The characteristics of these alliances vary in
scopes and extend from branding or franchising of low density
feeder or regional routes to the creation of global airline
networks conducted by the world's most powerful carriers. Due to
various reasons airliners prefer the amenities of acting
co-operative rather than competitive relationships. Overall, it is
undeniable that the formation and the rapid growth of alliances has
been a central topic of the airline industry. Meanwhile it is
scientifically proven that the economical benefits and
opportunities for airlines prevail possible threats and
disadvantages. This project paper intends to give a detailed
description of present alliance landscape and competition connected
with chosen statistical data in the beginning. Furthermore the key
competitive effects and motivations leading the formation of
alliances are described and act as basis for this project paper.
This is followed by a concise overview about the mentioned
regulations relating to bilateral air service agreements and
M&A in aviation industry. Based on that we will describe how
the participation in an airline alliance can help to circumvent
several constraints imposed by the current regulatory system.
Finally the paper is closing with a critical look at the question
whether airlines are airline alliances are the really the second
best solutions or even sometimes intentionally chosen by the
operators.
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