Storytelling in all Aspects (Paperback, New edition)

The main objective of this book is to highlight the most effective use of storytelling in several areas related to communication and the media. Thus, gender studies, political communication, digital media, advertising, crisis communication and PR activities as well as corporate social responsibility have been surveyed with regard to storytelling. The topics covered are: the use of storytelling techniques in advertisements from a gender perspective, storytelling in global advertising, storytelling in corporate social responsibility campaigns through social media, storytelling in Public Relations, storytelling in crisis communication, 'storytelling' in the construction of political power: Image creation for political leaders in Turkey.

General

Imprint:	Peter Lang Ag
Country of origin:	Switzerland
Release date:	June 2017
First published:	2017
Editors:	Seda Mengu • Pinar Aslan • Derya Gul UEnlu
Dimensions:	210 x 148mm (L x W)
Format:	Paperback
Pages:	96
Edition:	New edition
ISBN-13:	978-3-631-68105-3
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > General Promotions
LSN:	3-631-68105-4
Barcode:	9783631681053

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