Retail sales are a vital part of salon services, but many salon
professionals cite a host of reasons why they don't sell: I'm not
trained to sell. I'm not sure which products to offer. Selling
retail only helps the salon owner. I don't have time to sell.
In Completing the Service, author Sheila J. Cline-Bass presents
a fun and informational program designed to change the way you view
salon retail sales and help you understand the impact retailing can
have on your economic success. Employing a "keep it simple"
approach, Cline-Bass helps you learn the power, procedure, and
profit potential of retails sales by exploring all facets of the
business, including ways retails sales can help your business
grow;
reasons people buy;
processes for setting goals;
eleven steps to completing the service.
The approach presented in Completing the Service can help you
substantially increase your retail sales and thereby increasing
your personal income, salon profits, and client retention.
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