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Build a Better Vision Statement - Extending Research with Practical Advice (Hardcover)
Loot Price: R2,168
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Build a Better Vision Statement - Extending Research with Practical Advice (Hardcover)
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Build a Better Vision Statement summarizes scientific research,
along with advice from thirty entrepreneurs and CEOs of well-known
and award winning companies, on how to write, communicate, and
implement an effective vision statement. This book contains dozens
of company vision statements along with stories from entrepreneurs
and CEOs describing how and why they created their vision
statements. Several decades of studies have demonstrated the
profound impact that a vision statement can have on a company's
performance and growth, but only if the vision statement reflects
certain characteristics. Build a Better Vision Statement presents
proven principles for writing a motivational vision statement and
offers guidance to company leaders about when and how to write a
vision statement. Build a Better Vision Statement is a must-have
for any business leader or entrepreneur looking for a low-cost,
high-impact, proven approach for growing their business.
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