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Storytelling in der Organisationskommunikation - Theoretische und empirische Befunde (German, Paperback, 2014 ed.) Loot Price: R1,985
Discovery Miles 19 850
Repayment Terms: R186 pm x 12*
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Storytelling in der Organisationskommunikation - Theoretische und empirische Befunde (German, Paperback, 2014 ed.): Silvia...

Storytelling in der Organisationskommunikation - Theoretische und empirische Befunde (German, Paperback, 2014 ed.)

Silvia Ettl-Huber

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Loot Price R1,985 Discovery Miles 19 850 | Repayment Terms: R186 pm x 12*

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Wahrend die Zahl der Kommunikationskanale mit Websites, Social Media, Fernsehen und Podcasts immer groesser wird, bleibt der Kampf um die Aufmerksamkeit von KundInnen, InvestorInnen oder MitarbeiterInnen der gleiche. Als Form der inhaltlichen und bildlichen Gestaltung ruckt dabei die alte Disziplin des Geschichtenerzahlens, des "Storytellings", in den Fokus. Der Band versammelt wissenschaftliche Studien zu diesem Thema in verschiedenen Kommunikationsdisziplinen. Die Beitragsautorinnen und -autoren zeigen aus der Perspektive der Forschung und der Praxis, wie Storytelling in der Organisationskommunikation angewendet und bewertet werden kann, und welche Potenziale noch unausgeschoepft sind.

General

Imprint: Springer vs
Country of origin: Germany
Release date: May 2014
First published: 2014
Editors: Silvia Ettl-Huber
Dimensions: 210 x 148 x 9mm (L x W x T)
Format: Paperback
Pages: 138
Edition: 2014 ed.
ISBN-13: 978-3-658-06019-0
Languages: German
Categories: Books > Reference & Interdisciplinary > Communication studies > Media studies
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LSN: 3-658-06019-0
Barcode: 9783658060190

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