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The Persistence of Entrepreneurship Myths - Reclaiming Enterprise (Hardcover)
Loot Price: R4,136
Discovery Miles 41 360
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The Persistence of Entrepreneurship Myths - Reclaiming Enterprise (Hardcover)
Series: Routledge Studies in Entrepreneurship and Small Business
Expected to ship within 12 - 17 working days
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Triggered largely by claims that small businesses were the main
source of new jobs, an 'explosion' of interest in enterprise,
entrepreneurs and small business has led to the establishment of a
conventional wisdom about enterprise. Mistaken theories can become
influential and examining the conventional enterprise wisdom
indicates that much of it is questionable. If that is the case, a
reassessment is needed. While wilful blindness and continuing to do
more of the same is a natural response, it will not lead to
improvements in knowledge. A new paradigm requires a step change in
thinking, which is not easy to initiate. Nevertheless, accepting
the evidence for the errors in current understanding and practice
is a necessary first step if enterprise and its benefits are to be
better understood and promoted. This book examines the conventional
wisdom around enterprise, entrepreneurs and small businesses and
illustrates not only why and how this could have evolved, but also
why it could be based on a set of mistaken assumptions. Correcting
the foundational knowledge on which enterprise and policy and
practice rely and finding a new paradigm will result in better
teaching and more effective policy. It will therefore be of
interest to researchers, academics, students and policy makers in
the fields of enterprise and entrepreneurship.
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