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Books > Reference & Interdisciplinary > Communication studies > Media studies
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Innovations in Magazine Publishing (Hardcover)
Loot Price: R4,469
Discovery Miles 44 690
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Innovations in Magazine Publishing (Hardcover)
Expected to ship within 12 - 19 working days
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This book examines the key developments in the UK magazine industry
since 2014 and explains in detail how the business has innovated to
survive. Innovations in Magazine Publishing explores the key issues
that publishers and editors have had to grapple with in recent
years and demonstrates how they have changed their business models
and encouraged innovation and creativity. Written in an engaging
and accessible style, the authors and contributors have drawn on
years of industry expertise and contacts to examine the massive
changes that have taken place in the areas of content creation and
advertising in the last decade. Beginning with a highly useful
summary of UK magazine publishing history, the book then provides a
detailed focus on how magazines have had to adapt to a declining
revenue picture in both copy and advertisement sales. This
discussion considers changes in ownership and the supply chain,
mutual dependency on social media, the rapid growth of the
independent sector, investing in brand and product extensions, and
how media companies themselves have changed to meet the demands of
the new era. The important issue of ethnic diversity within the UK
publishing industry is addressed and the introduction also includes
a discussion of the effects of the Covid-19 pandemic on the
industry, and how the magazine business will need to respond to
whatever the future may bring. This comprehensive overview of the
current state of the industry is a vital resource for students,
researchers and professionals in magazine journalism, as well as
for those studying media and journalism studies more generally.
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