Books > Reference & Interdisciplinary > Communication studies > Media studies
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Indian Mass Media and the Politics of Change (Paperback)
Loot Price: R1,430
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Indian Mass Media and the Politics of Change (Paperback)
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India has been the focus of international attention in the past few
years. Rhetoric concerning its rapid economic growth and the
burgeoning middle classes suggests that something new and
significant is taking place. Something has changed, we are told:
India is shining, the elephant is rising, and the 21st century will
be Indian. What unites these powerful re-imaginings of the Indian
nation is the notion of change and its many ramifications. Election
campaigns, media commentators, scholars, activists and drawing room
debates all cut their teeth around this complex notion. Who is it
that benefits from this change? Do such re-imaginings of nationhood
really reflect the complex social reality of large parts of the
Indian population? The book starts with the premise that it is
within the mass media where we can best understand how this change
is imagined. From a kaleidoscope of perspectives the book
interrogates this articulation and the myriad forms it takes -
across India's newsrooms, television sets, cinema halls, mobile
phones and computer screens.
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