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International Satellite Broadcasting in South Asia - Political, Economic and Cultural Implications (Paperback, New)
Loot Price: R1,857
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International Satellite Broadcasting in South Asia - Political, Economic and Cultural Implications (Paperback, New)
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International Satellite Broadcasting in South Asia focuses on the
increase in the popularity of television in India beginning with
the entrance of Hong Kong Based STAR-TV in 1991. This television
system, which initially carried mostly Western programs, radically
changed the nature of entertainment communications in countries
where communications were generally state-controlled. These essays
address the political, economic, and cultural significance and
impact of transnational satellite networks in India, questioning
the cultural effects of Western media programs on the recipient
non-Western countries. They contain a survey of STAR-TV and the
state-controlled Doordarshan as well as explore issues such as
media and identity, pro-social entertainment television and culture
as a market force.
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