International Satellite Broadcasting in South Asia - Political, Economic and Cultural Implications (Paperback, New)

International Satellite Broadcasting in South Asia focuses on the increase in the popularity of television in India beginning with the entrance of Hong Kong Based STAR-TV in 1991. This television system, which initially carried mostly Western programs, radically changed the nature of entertainment communications in countries where communications were generally state-controlled. These essays address the political, economic, and cultural significance and impact of transnational satellite networks in India, questioning the cultural effects of Western media programs on the recipient non-Western countries. They contain a survey of STAR-TV and the state-controlled Doordarshan as well as explore issues such as media and identity, pro-social entertainment television and culture as a market force.

General

Imprint:	University Press of America
Country of origin:	United States
Release date:	October 1998
First published:	August 1998
Authors:	Srinivas R. Melkote
Contributors:	Ewart C. Skinner • Srvinivas R. Melkote • Sundeep R. Muppidi • Keval J. Kumar • Sandhya Rao • Geetika Pathania • Peter Shields • Andrew Woodfield • Binod C. Agrawal
Dimensions:	217 x 136 x 25mm (L x W x T)
Format:	Paperback
Pages:	342
Edition:	New
ISBN-13:	978-0-7618-1202-9
Categories:	Books > Social sciences > Sociology, social studies > General
LSN:	0-7618-1202-4
Barcode:	9780761812029

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