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Books > Earth & environment > Geography > Human geography
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Neighborhood Branding, Identity and Tourism (Paperback)
Loot Price: R758
Discovery Miles 7 580
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Neighborhood Branding, Identity and Tourism (Paperback)
Series: Routledge Focus in Tourism
Expected to ship within 12 - 19 working days
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This book delves into neighborhood branding by looking at the City
of Orlando and the identities that set each neighborhood apart from
others. Orlando is an international tourism capital, known for its
abundant theme parks that allow for an escape from reality. The
word "Orlando" is almost synonymous with Disney and Mickey Mouse -
and for good reason. This place's brand identity is so strong that
outsiders have trouble realizing locals often have a drastically
different view of the city. But what else is there? What other
brand identities does the place have? The stories from this case
study highlight how local stakeholders play a vital role in the
success of an overall place brand while also taking steps to
maintain their own unique neighborhood vibes. This book will be
valuable to academics and students interested in neighborhood
branding and shaping identity from the perspective of tourism,
geography, and urban studies.
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