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Forging Global Fordism - Nazi Germany, Soviet Russia, and the Contest over the Industrial Order (Hardcover)
Loot Price: R957
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Forging Global Fordism - Nazi Germany, Soviet Russia, and the Contest over the Industrial Order (Hardcover)
Series: America in the World
Expected to ship within 12 - 17 working days
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A new global history of Fordism from the Great Depression to the
postwar era As the United States rose to ascendancy in the first
decades of the twentieth century, observers abroad associated
American economic power most directly with its burgeoning
automobile industry. In the 1930s, in a bid to emulate and
challenge America, engineers from across the world flocked to
Detroit. Chief among them were Nazi and Soviet specialists who
sought to study, copy, and sometimes steal the techniques of
American automotive mass production, or Fordism. Forging Global
Fordism traces how Germany and the Soviet Union embraced Fordism
amid widespread economic crisis and ideological turmoil. This
incisive book recovers the crucial role of activist states in
global industrial transformations and reconceives the global
thirties as an era of intense competitive development, providing a
new genealogy of the postwar industrial order. Stefan Link uncovers
the forgotten origins of Fordism in Midwestern populism, and shows
how Henry Ford's antiliberal vision of society appealed to both the
Soviet and Nazi regimes. He explores how they positioned themselves
as America's antagonists in reaction to growing American hegemony
and seismic shifts in the global economy during the interwar years,
and shows how Detroit visitors like William Werner, Ferdinand
Porsche, and Stepan Dybets helped spread versions of Fordism abroad
and mobilize them in total war. Forging Global Fordism challenges
the notion that global mass production was a product of post-World
War II liberal internationalism, demonstrating how it first began
in the global thirties, and how the spread of Fordism had a
distinctly illiberal trajectory.
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