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Books > Business & Economics > Business & management > Sales & marketing > Public relations
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Managing Reputation in The Banking Industry - Theory and Practice (Hardcover, 1st ed. 2016)
Loot Price: R3,266
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Managing Reputation in The Banking Industry - Theory and Practice (Hardcover, 1st ed. 2016)
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The topic of reputational crisis in the banking sector has received
increasing attention from academics and practitioners. This book
presents expert contributions that cover three main aspects: first,
an extensive review of the literature on reputational risk in the
banking sector aimed to identify the relationships between causes,
effects, stakeholders, and key qualitative-quantitative variables
involved during the reputational crisis of a bank; second, devising
a conceptual framework for management of reputational crisis in
banking, and finally, testing this framework with the results of an
empirical analysis carried out by observing key variables of some
known cases of reputational crisis relating to international banks
and proposing case studies regarding the dynamic process of
reputation management.
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