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Books > Business & Economics > Business & management > Ownership & organization of enterprises > Small businesses & self-employed

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The Four Steps to the Epiphany - Successful Strategies for Products that Win (Hardcover) Loot Price: R780
Discovery Miles 7 800
The Four Steps to the Epiphany - Successful Strategies for Products that Win (Hardcover): Steve Blank

The Four Steps to the Epiphany - Successful Strategies for Products that Win (Hardcover)

Steve Blank

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Loot Price R780 Discovery Miles 7 800 | Repayment Terms: R73 pm x 12*

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The bestselling classic that launched 10,000 startups and new corporate ventures - The Four Steps to the Epiphany is one of the most influential and practical business books of all time.The Four Steps to the Epiphany launched the Lean Startup approach to new ventures. It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than existing ones. Startups search for business models while existing companies execute them. The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture. Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all explained in this book. Packed with concrete examples of what to do, how to do it and when to do it, the book will leave you with new skills to organize sales, marketing and your business for success.If your organization is starting a new venture, and you're thinking how to successfully organize sales, marketing and business development you need The Four Steps to the Epiphany.Essential reading for anyone starting something new. The Four Steps to the Epiphany was originally published by K&S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product.

General

Imprint: John Wiley & Sons
Country of origin: United States
Release date: April 2020
First published: 2020
Authors: Steve Blank
Dimensions: 245 x 185 x 23mm (L x W x T)
Format: Hardcover
Pages: 384
ISBN-13: 978-1-119-69035-1
Categories: Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship
Books > Business & Economics > Business & management > Ownership & organization of enterprises > Small businesses & self-employed
LSN: 1-119-69035-8
Barcode: 9781119690351

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