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Books > Business & Economics > Business & management > Ownership & organization of enterprises > Small businesses & self-employed
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The Four Steps to the Epiphany - Successful Strategies for Products that Win (Hardcover)
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The Four Steps to the Epiphany - Successful Strategies for Products that Win (Hardcover)
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The bestselling classic that launched 10,000 startups and new
corporate ventures - The Four Steps to the Epiphany is one of the
most influential and practical business books of all time.The Four
Steps to the Epiphany launched the Lean Startup approach to new
ventures. It was the first book to offer that startups are not
smaller versions of large companies and that new ventures are
different than existing ones. Startups search for business models
while existing companies execute them. The book offers the
practical and proven four-step Customer Development process for
search and offers insight into what makes some startups successful
and leaves others selling off their furniture. Rather than blindly
execute a plan, The Four Steps helps uncover flaws in product and
business plans and correct them before they become costly. Rapid
iteration, customer feedback, testing your assumptions are all
explained in this book. Packed with concrete examples of what to
do, how to do it and when to do it, the book will leave you with
new skills to organize sales, marketing and your business for
success.If your organization is starting a new venture, and you're
thinking how to successfully organize sales, marketing and business
development you need The Four Steps to the Epiphany.Essential
reading for anyone starting something new. The Four Steps to the
Epiphany was originally published by K&S Ranch Publishing Inc.
and is now available from Wiley. The cover, design, and content are
the same as the prior release and should not be considered a new or
updated product.
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