The term two cultures was coined more than 50 years ago by
scientist and novelist C.P. Snow to describe the divergence in the
world views and methods of scientists and the creative sector. This
divergence has meant that innovation systems and policies have
focused for decades on science, engineering, technology and
medicine and the industries that depend on them. The humanities,
arts and social sciences have been bit players at best; their
contributions hidden from research agendas, policy and program
initiatives, and the public mind. But structural changes to
advanced economies and societies have brought services industries
and the creative sector to greater prominence as key contributors
to innovation. Hidden Innovation peels back the veil, tracing the
way innovation occurs through new forms of screen production
enabled by social media platforms as well as in public
broadcasting. It shows that creative workers are contributing fresh
ideas across the economy and how creative cities debates need
reframing. It traces how policies globally are beginning to catch
up with the changing social and economic realities. In his new
book, Cunningham argues that the innovation framework offers the
best opportunity in decades to reassess and refresh the case for
the public role of the humanities, particularly the media, cultural
and communication studies disciplines.
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