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The Aesthetics of Communication - Pragmatics and Beyond (Hardcover, 1993 ed.)
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The Aesthetics of Communication - Pragmatics and Beyond (Hardcover, 1993 ed.)
Series: Library of Rhetorics, 2
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AESTHETICIZING PRAGMATICS The Gamut of Pragmatics Pragmatics
emerged among the sciences of language at the end of the 1960's in
reaction to certain totalizing models in linguistics: structuralism
(primarily in Europe) and generative grammar (initially in the
United States). Certain disciples of Chomsky became dissatisfied
with autono mous syntax and later with generative semantics: they
decided to break away from their mentor. Whereas Chomsky continued
to talk a lot about very little, they defied him by speaking very
suggestively about an exces sively broad range of phenomena.
Pragmatics -which Bar-Hillel consid ered as a 'wastebasket
discipline' in the fifties - nevertheless gained respectability.
The history of pragmatics spans, of course, much more than three
decades. The Stoic conception of language, in the shadow of the
great Greek tradition and therefore intensely subversive, had in
fact a pragmatic aim. The term pragmatisch appears in Kant: it
expresses a relation with a human goal, this goal being only
determinable within a community. This characterization naturally
inspires the pragmaticism of l the Neo-Kantian Charles Sanders
Peirce . It is this Kant-Peirce lineage that led to Morris and
Carnap's rather bland conceptions of pragmatics, after the heavy
losses incurred by positivism and behaviorism. In any case, despite
the constant presence of a pragmatic approach in the history of
thought, this reassessment of pragmatics (against the triumphs
proclaimed by structuralism and generativism) was experienced as a
Significant break through. A whole range of pragmatics came to the
attention of linguists."
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