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Advancing Multimodal and Critical Discourse Studies - Interdisciplinary Research Inspired by Theo Van Leeuwen's Social Semiotics (Hardcover)
Loot Price: R3,888
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Advancing Multimodal and Critical Discourse Studies - Interdisciplinary Research Inspired by Theo Van Leeuwen's Social Semiotics (Hardcover)
Series: Routledge Studies in Multimodality
Expected to ship within 12 - 17 working days
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As a founder and leading figure in multimodality and social
semiotics, Theo van Leuween has made significant contributions to a
variety of research fields, including discourse analysis,
sociolinguistics, communication and media studies, education, and
design. In celebration of his illustrious research career, this
volume brings together a group of leading and emerging scholars in
these fields to review, explore and advance two central research
agendas set out by van Leeuwen: the categorisation of the meaning
potential of various semiotic resources and the examination of
their uses in different forms of communication, and the critical
analysis of the interaction between semiotic forms, norms and
technology in discursive practices. Through 11 cutting-edge
research papers and an experimental visual essay, the book
investigates a broad range of semiotic resources including touch,
sound, image, texture, and discursive practices such as community
currency, fitness regime, film scoring, and commodity upcycling.
The book showcases how social semiotics and multimodality can
provide insights into the burning issues of the day, such as global
neoliberalism, terrorism, consumerism, and immigration.
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