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Books > History > American history
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Monitoring the News: The Brilliant Launch and Sudden Collapse of the Monitor Channel - The Brilliant Launch and Sudden Collapse of the Monitor Channel (Hardcover, New)
Loot Price: R4,778
Discovery Miles 47 780
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Monitoring the News: The Brilliant Launch and Sudden Collapse of the Monitor Channel - The Brilliant Launch and Sudden Collapse of the Monitor Channel (Hardcover, New)
Expected to ship within 12 - 19 working days
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Between 1988 and 1992 a technologically sophisticated
entrepreneurial leadership at the Christian Science Monitor led a
costly campaign to diversify beyond the failing newspaper into
radio, the Internet, multimedia publishing, and the highest ticket
item of all -- a CNN-style, 24-hour news and public affairs cable
TV channel. In 1992, the entire enterprise came crashing down. Sue
Bridge tells the whole story here, setting it in the historical
context of Monitor journalism, beginning with the paper's founding
in 1908, through the rise of television in the fifties and sixties,
and ending with the effective loss of the Monitor as a significant
voice in American journalism, at a time when thoughtful and
balanced sources of information are increasingly lost in the mass
communications marketplace
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