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Books > History > American history
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Monitoring the News: The Brilliant Launch and Sudden Collapse of the Monitor Channel - The Brilliant Launch and Sudden Collapse of the Monitor Channel (Paperback)
Loot Price: R1,101
Discovery Miles 11 010
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Monitoring the News: The Brilliant Launch and Sudden Collapse of the Monitor Channel - The Brilliant Launch and Sudden Collapse of the Monitor Channel (Paperback)
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Total price: R1,121
Discovery Miles: 11 210
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In her colorful insider's account, Sue Bridge analyzes the bitter
struggle that ensued when a sophisticated entrepreneurial
leadership tried to diversify and reposition The Christian Science
Monitor beyond the failing newspaper -- into radio, the Internet,
multimedia publishing, and the highest ticket item of all -- The
Monitor Channel, a CNN-style, 24-hour news and public affairs
channel. The entire enterprise came crashing down in a cloud of
confusion about media realities and costs in the electronic age,
rumors of illegal use of funds (which turned out not to be true),
and accusations of a misbegotten sense of mission. Using the
Monitor's story as a focus, Sue Bridge raises fundamental questions
about how and whether the public's interest can be served in an age
of spiraling costs, competition between print and electronic media,
changing public tastes, and undeclared media wars.
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